How to Access Your Google Plus Business Page & Hangouts Google redesigned Google Plus and separated Plus Business pages from personal pages. Google Hangouts and Hangouts on Air have also been relocated, leading to a great deal of confusion. To clear up the confusion, I made this … [Read more...] about Hey! Where did my Google Plus Business Page Go?!
Google recently announced an overhaul, or redesign of its social media platform Google Plus (Google+). Changes have been happening for a while, such as separating the Photo application from Google Plus, making it a standalone app, and the addition of Google Plus Collections. Now, with its redesign, … [Read more...] about How to Create and Post to New Google Plus Collections on iOS [Video]
How to use Twitter for business is a question that often comes up in talks with clients. Those who are not familiar with the social media platform may have preconceptions about its purpose. And, for that matter, what on earth is a tweet? Well, Twitter is not about knowing what someone had for … [Read more...] about How to Use Twitter: A Guide for Beginners [Slideshow]
I recently received three unsolicited, or what one could call spam email newsletters from LinkedIn contacts. One email on first glance appeared to be a personalized message, which prompted me to read at least the first paragraph. In the message, the sender invited me to connect, and meet for coffee … [Read more...] about To Spam or Not to Spam? Or, The Art of Digital Marketing
Content marketing is at the top of many businesses to-do lists to get the word out about their services or products. And video is one of the most effective types of content to use in online marketing. Statistics shows that online video accounts for 50% of mobile traffic, and that 78% of Internet … [Read more...] about Overcoming Fear of Video Marketing
The use of social media networking sites by adults has shot up to 65% according to the Pew Research Center, which has been tracking social media since 2005. While the use of the technology has leveled off since 2013 overall, the use by older Americans has gone up 7% in the past 10 years. The use … [Read more...] about Two-Thirds of Adults Use Social Media Pew Research Says