Internet Key in Home Buying Process N.A.R. reports

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The National Association of Realtors 2013 Profile of Home Buyers and Sellers is out and, as has been the trend year after year, people looking for a home are heavily using the Internet to conduct their search. Highlights regarding the tech trends of home buyers:

  • 9 in 10 used the Internet at some point while looking for a home
  • 56 percent started their home search online
  • 43 percent found the home they ultimately bought online (edging out all other sources)
  • 45 percent used a mobile or tablet device or application to look for a home
  • 22 percent of mobile searchers found the home they ultimately purchased with a mobile app

2013-Profile-HBS-real estate Tech-Trends

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via Tech Trends of Home Buyers and Sellers |

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