One of the biggest problems real estate professionals have with publishing content to market themselves online is coming up with topics or ideas to write about.
To publish only listings to your social media networks and blog is a big no-no–any fan, follower or subscriber you might have will turn off and tune out–unless they happen to be shopping for a home right when you post a listing.
Remember, with social media and a blog you are creating a presence for your real estate business, and establishing yourself as an authority in your field. The selling comes later.
Back to the Realtor devoid of content marketing ideas. It’s really not that difficult to come up with content ideas. If you do a little research, coupled with some brainstorming, the ideas will start to bubble up, and your content marketing list will soon be overflowing.
If you do a little research, coupled with some brainstorming, the ideas will start to bubble up, and your content marketing list will soon be overflowing.
To help you get started, I’ve listed a few tools that make brainstorming easier, as well some techniques that help generate content ideas. I also listed some blog ideas that popped into my head during research for this post. Hope they help! 🙂
Mind Mapping with LucidChart
This is my favorite new tool. I discovered it while searching for add-ons for Google Docs and Sheets. You can use it to brainstorm blog ideas, plan projects, create process flows and much more.
What’s really cool is it’s all online, and you can collaborate with team members by sharing your Mind Map. Get the whole office to brainstorm content marketing ideas!
You can also share via a slideshow of your thoughts and embedding it on your site, or saving it as an image, PDF, or export as a text outline (see the end of this post for a slideshow of my real estate content ideas).
Topsy, SocialMention, and Google Trends
I’ve mentioned these free online tools a few times, because they are great to research trending topics, including real estate. Type in keywords, such as “real estate [your area]” or “homes for sale in [city, state]” and see what topics are trending.
This will give a you an idea of what type of content engages social media users. Write a blog post, or create a video or infographic on the most popular topic ideas customized to your target market/demographic.
This free tool offers the same content research concept as SocialMention or Topsy. However, BuzzSumo takes it further visually, with nice-looking graphics showing how many social media shares a topic has, with links to who shared the content, and other research tools that are available in the paid version.
As with the other tools, write down the most popular topics in a spreadsheet, and then come up with unique angles of your own for the same ideas. As you see in the accompanying image, under a search for “real estate” “She Sheds: Women’s Answers to the Man Cave” got 2.3 million shares in six months.
In the Mind Map I made of real estate blog ideas, I used that to come up with other ideas for man caves. However, I might want to revisit that after reading the “She Sheds” story, and any comments about it to find out why the post resonated with readers, and come up with another unique angle.
I could also brainstorm about topics that counter a popular idea or belief. Perhaps: Who Decides When Buying a Home: Why He May Get the Last Word. Of course, you’ll have to have facts or data to backup any claims.
Google Keyword Planner and KeywordFinder
These two keyword research tools are also faves of mine. You can find out how many searches have taken place for a particular keyword or phrase over a period of time. As well, with KeywordFinder, or kwfinder.com, you can see what websites are ranking for certain keywords.
To use for your blog idea brainstorming, find the most popular combinations of keywords, that are not too competitive, and organize in a spreadsheet. Come up with blog or content ideas based on the keywords or phrases. Asking questions is always an easy way to come up with a headline or a subject.
Google Chart for Real Estate Charts
This isn’t a brainstorming tool, but if you decide to publish a weekly real estate report, you can use Google Charts to showcase real estate trends with a nice graph. You can embed a Google Chart in your WordPress site following the directions from the GeekEstateBlog.com. You can also use Trulia’s embeddable market report chart. However, it links back to Trulia’s site.
Real Estate Blog Idea Generating Sources
Now it’s time to generate some content ideas using your noggin, with a little help from other people’s content. Here’s a list of ways to come up with blog ideas and other types of content for your online marketing ventures.
- Take a look at your competitors’ blogs. Don’t steal, but come up with different angles on topics they blog about.
- What are Zillow and Trulia publishing?
- Visit the National Association of Realtors blog and news site, and create content based on their reports. NAR also offers downloadable charts, videos and other content to members to use.
- Visit your local Realtors Association blog or news page to see what they’re talking about.
- Check out your competitors’ social media posts. What’s getting the most shares, likes and comments? Come up with similar topics for your blog or YouTube channel, or create a chart or infographic instead.
- What have your clients asked you in the past when looking for a home to buy, or selling one?
- If you were buying or selling a home, what questions would you ask?
Real Estate Blog Ideas
Okay, here are my real estate blog ideas that I generated while using Mind Map. Tip: use your arrow key to view slides.
A link to download the Real Estate Blog Ideas Cheat Sheet is after the slideshow.
When it comes to brainstorming for blog ideas, first look to what’s out there, and then think about your target market and/or demographic area. Ask yourself how you can add to or create something unique out of existing content to fit your audience.
In addition, sometimes taking a walk and relaxing while thinking about what you do and how you do it will result in a stream of blog ideas.
What do you think? How do you come up with blog ideas?