My last post, Take Action: Avoid this Huge Online Marketing Mistake, has prompted me to cover all the bases with each social media profile I own on the Web. I’ve gone and made sure each profile has been updated with my latest company information and descriptions, as well as freshened each page with new cover photos.
Here, I’ve included a quick and easy Take Action list for you to improve your Twitter profile. An optimized Twitter profile will give prospective clients everything they need to know about you in 160 words, a way to find out more information about you or your business, and improve your social SEO.
This action will take about 10 to 15 minutes, if you have all your information, and new cover photo ready. You can create a new cover image at Canva.com for free. Once you improve your Twitter profile, send us a screenshot and we’ll post it on our blog and share it with our social media network. Send to: email@example.com.
To get started on improving your Twitter page, access editing options on Twitter from your main profile page.
1. Link Up
As I noted in that last post, one huge mistake that business, brands, and individuals are making is not including a link(s) in their social media profiles. This is especially prevalent on Twitter. If someone is moved to read your Twitter bio, they might want to find out more about your services or products. The easiest way for them to do that is to click on the link that should be in your profile that would lead them to your business Website, blog or other online asset with more information.
2. Stand Out
Include your unique selling point right at the beginning–what makes you or your business different from the rest. Make sure you include keywords that describe what you do.
3. Be Found
If your services are location specific, or you have a storefront, make sure you include your location or address. Twitter allows you to put a specific address, or just a city, state or country. If business is global, “everywhere,” will work fine too.
4. Be Personable
Use a photo not an illustration or logo for your profile photo. A friendly, professional shoulder length headshot works much better than an out-of-focus, dark photo of you fishing on the Potomac River. I changed my full body shot to one where people can see me more clearly.
5. Cover Yourself
Your Twitter cover or header photo can immediately convey what your business offers. Make it stand out: use vibrant colors, arresting images, or, you can go with simplicity, and a convey your message in a few words.
The Finished Product
While 5 steps in 10 minutes is the least it’ll take to improve your Twitter profile, make sure you craft your bio and header image carefully. Your Twitter profile can make or break a possible customer connection in seconds.
Show us Your Work!
Send us a screenshot of your improved Twitter profile and we’ll post it on our blog, as well as share it on our social networks. Email it to: firstname.lastname@example.org