Note: This is an updated post.
Do you find yourself sitting in front of your computer screen trying to come up with blog topics that will draw people to your site?
One of the simplest ways to discover hot blog topics to write about is to see what’s trending in your industry. A quick and free way to find out what search terms are popular is to use the free tool Google Trends.
Google Trends shows how popular a search term is across the Web. You can also do an image, news, shopping or YouTube search for popular keywords.
Break down your searches by time range, region, and categories such as business, arts and entertainment, or sports. Compare search terms to see what blog topics are more popular.
You can also get new blog ideas by using Google Trends related queries or topics tool.
While writing about a trending topic will not guarantee virality, it will certainly boost your blog’s SEO.
Remember, writing about a trending topic does not guarantee traffic will automatically start rolling in.
The content must be useful, easy to read, and be properly optimized for search engines. You also need to work like heck to promote your content after publishing it. See this post 17 Key Tactics to Get Your Content Seen and Generate Leads for ideas on how to do this.
First, let’s find some trending blog topics to write about.
1. Go to trends.google.com and type in a search term related to your business product or services.
2. Choose a timeframe (I usually look at 12 months to get an idea on how active a topic is over time). Choose a region that you want to target with your content. If you are targeting a specific industry, filter your search by categories.
3. Hover your mouse over the resulting timeline to see how many searches took place for your topic during a particular period. In my example, it shows that “blog topics” averages 90 monthly searches throughout the year. It’s not exactly viral, but it shows there is steady interest in this topic.
4. Scrolling down, you can see what regions had the highest searches for the keyword or search term. If I were targeting New York with my content, “blog topics” might be a good choice.
5. Find similar ideas for blog topics by looking at the related topics section or related queries. Filter by Top–most popular items–or by Rising, which shows a strong growing interest in a topic or search term. Click on a new phrase to see how it trends across time.
6. If you are stuck on what is the best term to use for SEO purposes, plug in a few extra search terms to see what is more popular.
Google Trends is a great tool to research trending search terms and find blog topics that interest your target market.
However, to truly make a piece of content go viral, the content should be high-quality and useful, and you must put as much work into promoting your content as you do writing it.