Hi, I’m Laura Tate, founder of Crackerjack Scribe, a company that helps businesses grow online and connect to potential customers with real content and real social media.
I founded Crackerjack Scribe more than three years ago, combining my love of writing with my passion for social media. It’s a perfect world of combined interests for me. And I love to help business owners and individuals map out a strategy that will help them in their efforts to grow their own businesses.
What makes Crackerjack Scribe unique:
We do not employ robotic techniques in our online marketing efforts, nor do we offer regurgitated content. Everything we write is original and unique, and our social media networking is authentic and engaging.
Through our content and social media training services, we help you, the business owner, learn how to set up and manage your own authentic social media and content network, and employ actionable tactics that will engage your target market and grow your Web Presence.
At Crackerjack Scribe we believe:
Real Content is:
- So good it brings back readers for more
Real Social Media is:
- About community
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A Personal Take
The philosophy behind Crackerjack Scribe’s services is to offer useful, informational, interesting and original content, and to share it on a conscientious basis — with those who have expressed interest in it. And we do the same for all our clients.
It’s the human element, or the personal take rather, that makes us distinct. We are real people, connecting one-on-one through social media channels.
Spamming is not our thing, and offering regurgitated information isn’t either.
Offering quality content that will help your customers make important decisions regarding your services or products, not only takes experience but the human element. The writers, videographers and graphic designers who we work with offer personal and professional insight with the articles, infographics and videos they create, giving online users something to use on a real world basis.
What does this do for your business?
It demonstrates that you know what you’re talking about. That you are an authority in your industry or field. And that you can be trusted. Consumers buy from those they trust.
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You’ve Got to Be Socially Real
This trust extends into social media.
The word social is an adjective. It can be used to describe a community or group, or a simply a recreational or an entertaining type of activity. But it is also used as a noun — a party, get-together, a celebration, or, as in the salsa dancing community I sometimes partake in, a social means an informal dance.
In a nutshell, whether it’s for fun or for serious discussion, being social means interacting with others, most often in a group.
And there’s no putting up a front in groups. That’s why you’ve got to be real. If you post a continuous stream of content with no personal interaction or take on what you’re publishing, then you’re not being real. You’re behaving as a robot — on autopilot.
This is what sets Crackerjack Scribe apart from the $59-a-month social media programs that abound on the Internet.
When you put your content creation and social media marketing on autopilot, you may not crash, but you certainly won’t get anywhere tangible.
But when you invest in a real social media and content marketing strategy, your business will develop lasting relationships, and a vital, enduring Web Presence.
Want to get real?
Book an appointment now, so we can get you started on your real social media and content marketing plan, or learn how to do it on your own with our content and social media training services.
More About Laura Tate, Founder of Crackerjack Scribe
Laura has worked as a writer, editor, publisher, Website creator and sometimes graphic designer for more than 15 years. She served as Associate Publisher and Editor of the weekly newspaper, The Malibu Times, and the bimonthly lifestyle Malibu Times Magazine for more than 10 years.
Through her interest in Argentine tango, Laura dived into social media marketing to successfully promote the dance to tango lovers around the world. Using her newly gained knowledge and expertise, she drove the effort to implement social media and email into The Malibu Times‘ overall marketing plan. Laura also writes for several blogs, and continues her interest in journalism by writing for the Los Angeles Times newspaper group.
Her passion for storytelling, and her keen interest in the online world of social media led Laura to create Crackerjack Scribe. The CJS team consists of experienced writers and bloggers, and social media-savvy personnel who are well versed in the latest Internet and Social Media Marketing technologies and strategies.