Creating a messaging strategy during normal times is stressful enough. During this period of upheaval with the COVID-19 crisis, it is especially important as a business or brand to craft appropriate content for your audience. The following are examples of how to adjust your messaging strategy … [Read more...] about 5 Critical Ways to Adjust Your Messaging Strategy During the COVID-19 Crisis
Now that the holidays are over and a New Year has begun, my daughter Austen and I talked about ways to promote her business. Austen is a postpartum doula who cares for new moms and babies and is also a holistic massage therapist. Much of her work comes through referrals and from connections … [Read more...] about Is Blogging Still Relevant?
So you've taken the content marketing plunge and have written your first WordPress blog post for your business. Before you click publish, did you make sure to properly optimize your article so search engines can find it? Implementing search engine optimization best practices for your WordPress … [Read more...] about How to Optimize a WordPress Blog Post for Maximum Reach
Note: This is an updated post. Do you find yourself sitting in front of your computer screen trying to come up with blog topics that will draw people to your site? One of the simplest ways to discover hot blog topics to write about is to see what's trending in your industry. A quick … [Read more...] about 6 Steps to Find Viral Blog Topics
Storytelling is an ancient tradition that we use to convey important information to use in our everyday lives, to educate our children, and to entertain. We also use storytelling to spread the word about our businesses, products or services. However, the format we use has changed throughout … [Read more...] about Storytelling in the Digital Marketing Age
How do business owners approach digital marketing in the new year? Which social media platforms engage users? What types of content are digital users consuming? Is email still worth your time? Note: This post has been updated to reflect current trends and statistics. Digital technology and smart … [Read more...] about Social Media and Content Marketing Trends to Watch