The use of video has increasingly become more important in generating brand awareness and user loyalty. In this post I talk about how to create long-form video without breaking the bank and how to come up with some story ideas with impact. But first, let's talk about why video should be a part of … [Read more...] about How to Create Long-Form Video on the Cheap
Instagram recently introduced IGTV, a video tool that is aligned with competing social media video channels. As Instagrammers are beginning to learn how to use it, questions on how to implement IGTV marketing have cropped up. This post covers what it is all about and how to create new engagement … [Read more...] about IGTV: What It Is, How It Works, and How Businesses Can Use it For Marketing
This post has been updated to add new features of Facebook business pages. Practically every business or brand owner who utilizes Facebook for their social media marketing knows how to post to the social media platform. However, many might be put off by the continual changes and have not taken a … [Read more...] about 5 Things You Need to Know About Your Facebook Business Page
How to build a social media audience is one of the top 10 social media marketing questions resulting from a poll I have been conducting on a continuing basis. Having a social media audience is essential in generating brand awareness. By correctly targeting your audience, you will connect with … [Read more...] about How to Build a Targeted Social Media Audience
Whether you are just starting out or your business is expanding, hiring a social media manager or agency to handle your digital marketing may be a necessity so you can devote your precious time to managing your business. But how much should you spend on social media management services? The U.S. … [Read more...] about How Much Does Social Media Management Cost?