My daughter Austen launched her doula business several years ago and was mainly using Facebook and personal referrals to get work. While she was getting some work, she missed out on an enormous source of potential clients—search engine traffic that could go to her website MamasBlessing.com. The way …
Blogging
Storytelling in the Digital Marketing Age
Storytelling is an ancient tradition that we use to convey important information to use in our everyday lives, to educate our children, and to entertain. We also use storytelling to spread the word about our businesses, products or services. However, the format we use has changed throughout …
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How to Find Hot Topics for Your Blog
Want to know what's trending in your industry, or to find hot topics to write about for your blog? Writing about and sharing popular subjects will help draw traffic to your blog or your website. It will also show your readers that you're on top of your game by keeping up with the latest updates in …