The purpose of a landing page, or what some call a squeeze page, is to achieve a set goal, such as capturing email leads, converting product or ticket sales, or signing up new blog readers. However, creating an effective landing page that converts is not an easy task. It’s more than just design and compelling copy that make a landing page a success.
To make sure your page is doing its job, you must follow up and analyze your landing page’s efficacy. Is the traffic to your landing page low? Are you getting a high bounce rate, or are visitors simply not completing any of your call to actions? If the answer is yes to any of these questions, then you must delve into your Google analytics for the page to see what’s going on. Perhaps the page load speed is too high. Maybe the design is too cluttered, or your offer is not compelling enough.
Do A/B testing: create two designs with differing elements such as a new headline, or another graphic. Analyze the results to see which performs better. Refine your page and test again, with another copy or design change, or a new call to action.
These are just a couple of ways to make a landing page successful. The following whimsical infographic from CopyBlogger lays out a few more important aspects of landing page design, content and analytics that will help guide you in creating an effective landing page.
You don’t need to be a professional designer to create a good landing page. If you use WordPress, many WordPress themes come with landing pages that eliminate distracting menus and sidebars. Or you can find a good plugin, such as Thrive Themes landing page tool.
If you want to leave it in the hands of a professional, try searching Elance or another freelance site for designers, or give a shot at a designer on Fiverr.com. I’ve had great success with that site for graphic design, video editing, voiceovers, and more.
Good design, compelling copy, effective call to actions, A/B testing, and analyzing all go into creating a landing page that converts.