Comprehensive Digital Marketing Services
The fastest way to achieve viable results and the most sustainable digital marketing plan contains all the elements described below. If you decide you would like to achieve optimal results from your digital marketing investment, we will customize a package fits your needs and goals.
Individual Digital Marketing Services
Do you just need help with your blogging? No problem! All the services described below are offered on an individual basis. We offer social media management, blogging, Website development, email marketing and other services customized to your needs.
Digital Marketing Strategy
Our digital marketing services include a comprehensive strategy that is customized to your business. Interviews with you, research on your industry and competitors, and SEO and keyword research are just the beginning of how we will create a traffic-driving, lead-generating digital marketing strategy for your company.
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The main components of all search engine optimized Websites we develop for our clients include the following pages and elements:
- Social Media Sharing Buttons (enables the public to easily share your content)
- Auto Social Sharing (when you publish a post, it will be automatically shared with your social media sites)
- Newsletter/blog subscription forms
- SEO tools to improve discoverability of your site
Social Media Marketing
One of the best ways to reach your target market is to is go where your audience hangs outs—social media. People interact, get information, and entertain themselves on social media.
- Creating or optimizing social media sites on major platforms that fit your target audience
- Writing compelling Social Media profiles optimized with keywords and descriptions, and that link back to your company site
- We include customized cover images and lead-generating installed tabs (Facebook) with Fast-Track packages
- We curate and create original content and publish on a daily basis to all relevant social media sites
- Engaging with fans and followers to create loyal brand followers
- Monitoring for comments, questions, and complaints
Publishing a blog is the cornerstone to establishing you and your business as an authority in your industry. It builds trust and is the main component in generating organic rankings in search engine results and driving traffic to your company site.
- We publish SEO blog posts about company news, industry updates, and in-depth articles about your area of business and industry insights on a regular basis. It is recommended to publish a minimum of 4 times per month.
- We broadcast your new articles to all your social media sites. If email marketing is included in your services, a weekly newsletter is emailed to drive traffic back to your company Website.
Guest blogging is a fantastic way to reach your target audience outside of your own content marketing platform. However, we recommended that you do not replace your company blog with an outside platform.
- We will craft and publish original or re-edited content on other sites such as LinkedIn Pulse, Medium, and soon, Facebook Instant Articles, as well as blog sites related to your industry.
Branded, Email Newsletter
Email marketing is a mainstay in digital marketing. It also serves as a form of lead capture in social media and content marketing campaigns, as well as lead nurturing and product/service targeting.
- An email newsletter created and designed to reflect your company’s brand
- Template sections that can include company news, industry and product updates, blog updates and other information that would appeal to your target market
- Social media and Email sharing links are included
Monthly Email Marketing Management
- Updated Email Newsletter on a weekly/monthly basis with new information pertaining to each section, including blog updates, if included in services
- The Crackerjack Scribe team will research and create/write new content for unique campaigns.
Special Campaign Creation and Management
We will strategize and create unique, lead-generating organic and paid campaigns utilizing social media, email, and optimized landing pages on your company blog and Website. Contests, surveys, giveaways, eBooks and more are used in campaign platforms.
Yelp, FourSquare, Google Business, Yahoo Local are just a few of the consumer review sites where customers and clients leave business boosting, or reputation-damaging information about your business.
- We will scan the Internet daily for mentions and reviews of your business, and when we discover reviews that could impact your business negatively we will work with you on how to best respond and resolve the issue.
Monthly analytical reports are provided that show mentions, traffic, lead generation, conversions, and all other activity related to your company’s social media and blog accounts.
Get Started Today
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