What does the future hold for social media marketing in 2015?
We’ve gathered a list of blog posts, infographics, and video from around the Web on what social media marketing agencies and consultants expect to see next year.
This concise article by Roger Katz on ClickZ.com highlights mobile first when considering social media campaign design. Also on his recommendation list for 2015: businesses need to get in on video marketing; prepare for the new world of pay-to-play on social media; make content creation a key part of their online marketing strategy; and keep tabs on changes in the social media flavor of the month.
#5 Most Read Article of 2014: Top 5 Social Marketing Trends for Brands to Watch in 2015 by @f2f_tweets http://t.co/tPOas3jcvk via @clickz
— Laura Tate (@CJScribe) December 30, 2014
Facebook will remain king. That’s according to marketer and social media consultant Heidi Cohen. And, she writes, Facebook will gain even more dominance in video viewership. Unsurprisingly, LinkedIn will gain even more traction amongst businesses and professionals. Other insights: While Cohen maintains Amazon can be considered a social media channel, it is not. People don’t socialize on the Website. But they do shop, from their PCs, laptops, mobile devices and lap pads. So she’s smart to recommend creating a presence on the e-commerce site by listing your eBooks, whether free or not, on Amazon, and advertise if you can.
2015 Social Media Predictions: 10 Forecasts You Need http://t.co/IuoEHaBNFZ via @heidicohen — Laura Tate (@CJScribe) December 30, 2014
Jayson DeMers @Forbes predicts that the new lean social media machine Ello will gain prominence, despite the fact that engagement is low on the site. DeMers also says that advertising on Facebook will become pricier as the demand for ads and promoted posts grow. And in contrast to Cohen, DeMers believes that Google+ will fade away, and Twitter’s advertising model will “skyrocket in popularity.”
The Top 7 Social Media Marketing Trends That Will Dominate 2015 http://t.co/8fUXjdrPIb
— Laura Tate (@CJScribe) December 30, 2014
This infographic from marketing company JHS&A shows that “real-time” marketing will give way to brands finding the right content to fit the right audience at the right time. Like the other predictors, social media ad spending will increase as more social media sites like Facebook, Twitter, Instagram and Pinterest get into the advertising game.
And here’s a video from Infographic Design Team that again highlights that growing mobile use will force businesses to adapt their content, from Web sites to individual social media campaigns, to fit the medium. Others social media mantras: Internet advertising will rise, social media marketing budgets will double in the next 5 years, and video will continue to take center stage in online marketing efforts.
In Summary:
The key takeaways for the upcoming year is to prepare for mobile campaigns, up your social media marketing budget, start filming, and continue to create great content for your target audience.
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