Crackerjack Scribe

Digital Marketing, Training, Consulting for Businesses

You are here: Home / Social Media / LinkedIn Becoming Social Media Leader
LinkedIn Becoming Social Media Leader

By

LinkedIn Becoming Social Media Leader

linkedin milestonesLinkedIn, the online professional networking site, has been making all sorts of gains since the first of the year. Last month, the company announced  it reached the 200 million user mark. And now, news reports show LinkedIn exceeded analysts projections for both earnings and revenue at the end of the fourth quarter.

This buzz shows that the site is not one to be ignored when creating a social media strategy for your business or company. The numbers alone are a compelling enough reason to include LinkedIn in your online marketing plan:

LinkedIn recently surpassed Google+, according to Experian’s Hitwise, a Web data research company, ranking No. 6 among the top 10 social media sites. The top 3 remain: Facebook, YouTube and Twitter. Pinterest, at No. 4, and YahooAnswers, at No. 5, are ahead of LinkedIn at this point.

LinkedIn says that 74 million of its users come from the United States alone, and people conducted 5.7 billion searches on the social media site in 2012.

The changes LinkedIn has made to its personal and company page layouts, with the ability to place cover pages, similar to Facebook and Google+, as well as share status updates from the top of company pages, may have helped this boost in user numbers. Whatever the reason, if you have a business and don’t have a LinkedIn company page, it’s time to set one up now.

Want Email Updates?

Get the latest updates on social media and blogging delivered to your inbox.
  • Marketing Permissions: Crackerjack Scribe will use the information you provide on this form to contact you and to provide updates and marketing notices. We will treat your information with respect. By clicking "Submit" you agree that we may process your information in agreement with these terms.
  • This field is for validation purposes and should be left unchanged.

Comment Using Facebook

Sign up to get digital marketing tips delivered to your inbox

  • Marketing Permissions: Crackerjack Scribe will use the information you provide on this form to contact you and to provide updates and marketing notices. We will treat your information with respect. By clicking "Submit" you agree that we may process your information in agreement with these terms.
  • This field is for validation purposes and should be left unchanged.

Recommended Reading:

Storytelling in the Digital Marketing Age

Storytelling is an ancient tradition that we use to convey important information to use in our everyday lives, to educate our children, and to entertain. We also use storytelling to spread the word about our businesses, products or services. However, the format we use has changed throughout the years. The spoken word is still very […]

Social Media and Content Marketing Trends to Watch

How do business owners approach digital marketing in the new year? Which social media platforms engage users? What types of content are digital users consuming? Is email still worth your time? Note: This post has been updated to reflect current trends and statistics. Digital technology and smart device use has rocketed upward in the past […]

10 Ways to Use Instagram Marketing for Your Business

Instagram marketing should be at the forefront of any business’ or brand’s social media marketing strategy. The popular social media platform recently hit 1 billion users.  Its global influence has grown considerably in recent years, which has caused it to be at the forefront of social media marketing strategies for businesses and agencies. With such […]

Reader Interactions