It's been six years since Facebook bought Instagram and slowly started tweaking the platform, setting it up for advertisers. Since then, businesses that have been using personal Instagram profiles to reach fans have repeatedly been prompted to switch to an Instagram business account. The fear by … [Read more...] about How to Set Up an Instagram Business Account
Commenting on and sharing Tweets is a main component of using Twitter successfully. It starts conversations and introduces you to new people and new ideas. For businesses, it is a powerful way to connect with your target audience, as well as learn from others in your industry. A Tweet is a 280 … [Read more...] about How to Start a Twitter Thread and Boost Engagement
We'd like to know what your biggest challenge is in using social media and blogging to reach your target audience. If it's something else related to digital marketing, like building a Website or SEO, let us know. We're going to compile your questions and over time give you the answers! Use the … [Read more...] about What is Your Biggest Digital Marketing Challenge?
Facebook is changing its Newsfeed algorithm once more, to the detriment of businesses and publishers. It says it wants to make meaningful interaction a priority, and will now show posts from family and friends higher in people's Newsfeeds. What does this mean for Facebook Business Page … [Read more...] about How to Deal with Facebook’s Newsfeed Changes
In case you haven't drafted your new year digital marketing strategy or set up an editorial calendar yet, or you simply need new tools to help you get launched, I've put together this quick digital marketing guide to help you get started. It includes links to past posts as well as new nuggets to … [Read more...] about A Digital Marketing Guide for Businesses
Are you getting lots of Web traffic but little to no conversions? If the answer is yes, one of the first things you should look at in your analytics is bounce rate. If you don't have Google Analytics set up for your site, I highly recommend implementing it to track all activity including traffic, … [Read more...] about 7 Ways to Improve Bounce Rate