Instagram recently introduced IGTV, a video tool that is aligned with competing social media video channels. As Instagrammers are beginning to learn how to use it, questions on how to implement IGTV marketing have cropped up. This post covers what it is all about and how to create new engagement … [Read more...] about IGTV: What It Is, How It Works, and How Businesses Can Use it For Marketing
This post has been updated to add new features of Facebook business pages. Do you ever look at your Facebook business page and wonder what to do with all that stuff -- the promote buttons, page tips, all those doohickeys (tabs) on the side? Practically every business or brand owner who … [Read more...] about 5 Things You Need to Know About Your Facebook Business Page
How to build a social media audience is one of the top 10 social media marketing questions resulting from a poll I have been conducting on a continuing basis. Having a social media audience is essential in generating brand awareness. By correctly targeting your audience, you will connect with … [Read more...] about How to Build a Targeted Social Media Audience
Whether you are just starting out or your business is expanding, hiring a social media manager or agency to handle your digital marketing may be a necessity so you can devote your precious time to managing your business. But how much should you spend on social media management services? The … [Read more...] about How Much Does Social Media Management Cost?
It's been six years since Facebook bought Instagram and slowly started tweaking the platform, setting it up for advertisers. Since then, businesses that have been using personal Instagram profiles to reach fans have repeatedly been prompted to switch to an Instagram business account. The fear by … [Read more...] about How to Set Up an Instagram Business Account