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We are embarking on a new year full of possibilities, challenges and rewards. For this upcoming year, how do we manage our digital marketing with all the changes on social media? How do we deal with the information overload on the Internet? While there may be changes with the platforms we use, … [Read more...] about How to Approach Digital Marketing in the New Year
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Digital marketing automation can help you manage your social media and content marketing tasks and help you breathe easier, but be careful to not make the mistake I did recently. I sent an automated newsletter with my latest blog post with an announcement for a webinar that took place a month ago. … [Read more...] about 12 Digital Marketing Automation Ideas (and Apps) That Will Save You Loads of Time
I recently received three unsolicited, or what one could call spam email newsletters from LinkedIn contacts. One email on first glance appeared to be a personalized message, which prompted me to read at least the first paragraph. In the message, the sender invited me to connect, and meet for coffee … [Read more...] about To Spam or Not to Spam? Or, The Art of Digital Marketing