This post has been updated to add new features of Facebook business pages. Do you ever look at your Facebook business page and wonder what to do with all that stuff -- the promote buttons, page tips, all those doohickeys (tabs) on the side? Practically every business or brand owner who … [Read more...] about 5 Things You Need to Know About Your Facebook Business Page
How to build a social media audience is one of the top 10 social media marketing questions resulting from a poll I have been conducting on a continuing basis. Having a social media audience is essential in generating brand awareness. By correctly targeting your audience, you will connect with … [Read more...] about How to Build a Targeted Social Media Audience
Whether you are just starting out or your business is expanding, hiring a social media manager or agency to handle your digital marketing may be a necessity so you can devote your precious time to managing your business. But how much should you spend on social media management services? The … [Read more...] about How Much Does Social Media Management Cost?
It's been six years since Facebook bought Instagram and slowly started tweaking the platform, setting it up for advertisers. Since then, businesses that have been using personal Instagram profiles to reach fans have repeatedly been prompted to switch to an Instagram business account. The fear by … [Read more...] about How to Set Up an Instagram Business Account
Facebook is changing its Newsfeed algorithm once more, to the detriment of businesses and publishers. It says it wants to make meaningful interaction a priority, and will now show posts from family and friends higher in people's Newsfeeds. What does this mean for Facebook Business Page … [Read more...] about How to Deal with Facebook’s Newsfeed Changes
Organic reach for Facebook Business Pages is almost nil these days. A very small percentage of people who like your page will see the content you post. Therefore, you will need to have at least a small budget to boost your posts or place ads on Facebook in order to reach your target audience. … [Read more...] about Free Ways to Increase Your Facebook Reach