Whether you are just starting out or your business is expanding, hiring a social media manager or agency to handle your digital marketing may be a necessity so you can devote your precious time to managing your business. But how much should you spend on social media management services? The U.S. … [Read more...] about How Much Does Social Media Management Cost?
I recently received three unsolicited, or what one could call spam email newsletters from LinkedIn contacts. One email on first glance appeared to be a personalized message, which prompted me to read at least the first paragraph. In the message, the sender invited me to connect, and meet for coffee … [Read more...] about To Spam or Not to Spam? Or, The Art of Digital Marketing
Statistics show that consumers are increasingly using their mobile devices for everything from checking their email to shopping, tracking budgets and completing work tasks, to accessing their social media networks. Businesses should not ignore the importance of this data. Following are some of the … [Read more...] about The Powerful Rise of Social Media and Mobile Devices
A friend of mine who is a life coach in Northern California launched her business this year, and was inquiring about ways to market herself. After she listed her business on Google Local, Yellowpages and a few other directories online, SEO hounds started cold-calling her, promising to rank … [Read more...] about The Power of Content Marketing
For businesses entering the social media marketing landscape, where to start and what to do on an ongoing basis can be daunting and frustrating. It is important to develop a strong social media strategy before you get started. This infographic by QuickSprout gives a good outline on how businesses … [Read more...] about An 8-Step Social Media Strategy to Generate Leads [infographic]
It is a fact that content marketing is one of the cornerstones of a well-rounded digital marketing strategy. The problem is brands and marketers have deluged the Internet with tons of content. Therefore, your business must write compelling content that cuts through the clutter—content that … [Read more...] about 6 Steps to Writing Content That Converts