I recently received three unsolicited, or what one could call spam email newsletters from LinkedIn contacts. One email on first glance appeared to be a personalized message, which prompted me to read at least the first paragraph. In the message, the sender invited me to connect, and meet for coffee … [Read more...] about To Spam or Not to Spam? Or, The Art of Digital Marketing
Weekly Tip: Don’t Let Your LinkedIn News Feed Look Ugly
Weekly Social Media Tip: Proper LinkedIn Posting Upload and post photos directly to LinkedIn. Photos do not show up properly on the professional network when shared via an app such as Hootsuite or SproutSocial. LinkedIn focuses on highlighting headlines rather than images. So you'll have to log … [Read more...] about Weekly Tip: Don’t Let Your LinkedIn News Feed Look Ugly
5 Ways to Generate and Improve Engagement on Google+
In just three years, Google+, which was launched June 28, 2011, has grown to include more than 3 million active users. It's a social network that is quickly gaining ground among adult users--users who interact with brands online. While a statement in the graphic below says some predict the social … [Read more...] about 5 Ways to Generate and Improve Engagement on Google+
Essential Social Media Tools & Apps (Infographic)
Finding content, and scheduling, posting and monitoring it takes a great deal of time. Lack of time can hamper your ability to effectively oversee your social media network and run your business at the same time. Your choices are either to hire a social media management professional, contract … [Read more...] about Essential Social Media Tools & Apps (Infographic)
5 Tips to Increase Social Media Engagement
The word "social" defined is the interaction of people within a group, and, more casually, the pleasurable passing of time with friends or associates. If you take this definition into the realm of social media engagement, you will get one of the basics of how to engage existing followers and gain … [Read more...] about 5 Tips to Increase Social Media Engagement
