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Digital Marketing, Training, Consulting for Businesses

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To Spam or Not to Spam? Or, The Art of Digital Marketing

I recently received three unsolicited, or what one could call spam email newsletters from LinkedIn contacts. One email on first glance appeared to be a personalized message, which prompted me to read at least the first paragraph. In the message, the sender invited me to connect, and meet for coffee … [Read more...] about To Spam or Not to Spam? Or, The Art of Digital Marketing

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Weekly Tip: Don’t Let Your LinkedIn News Feed Look Ugly

Weekly Social Media Tip: Proper LinkedIn Posting Upload and post photos directly to LinkedIn. Photos do not show up properly on the professional network when shared via an app such as Hootsuite or SproutSocial. LinkedIn focuses on highlighting headlines rather than images. So you'll have to log … [Read more...] about Weekly Tip: Don’t Let Your LinkedIn News Feed Look Ugly

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Essential Social Media Tools & Apps (Infographic)

Finding content, and scheduling, posting and monitoring it takes a great deal of time. Lack of time can hamper your ability to effectively oversee your social media network and run your business at the same time. Your choices are either to hire a social media management professional, contract … [Read more...] about Essential Social Media Tools & Apps (Infographic)

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5 Tips to Increase Social Media Engagement

The word "social" defined is the interaction of people within a group, and, more casually, the pleasurable passing of time with friends or associates. If you take this definition into the realm of social media engagement, you will get one of the basics of how to engage existing followers and gain … [Read more...] about 5 Tips to Increase Social Media Engagement