Content marketing is at the top of many businesses to-do lists to get the word out about their services or products. And video is one of the most effective types of content to use in online marketing. Statistics shows that online video accounts for 50% of mobile traffic, and that 78% of Internet … [Read more...] about Overcoming Fear of Video Marketing
The Zillow/Trulia merger is finalized. How the combined online real estate powerhouse will affect real estate professionals remains to be seen. Will advertising costs go up? Will real estate professionals abandon the Zillow/Trulia portals and pledge allegiance to rival National Association … [Read more...] about How Does the Zillow-Trulia Merger Impact Real Estate Professionals?
The purpose of a landing page, or what some call a squeeze page, is to achieve a set goal, such as capturing email leads, converting product or ticket sales, or signing up new blog readers. However, creating an effective landing page that converts is not an easy task. It's more than just design and … [Read more...] about Create Landing Pages That Convert [Infographic]
Any business owner who is embarking on a social media and content marketing strategy would do well to create and share content with a clear intent on who they want to reach. If you work to connect with online users who truly may be interested in what you have to offer, you are one step closer to … [Read more...] about Top 3 Rules for ‘Real’ Social Media and Content Marketing
When someone follows me on Twitter, one of the first things I do is check to see if they have a URL link to a Website or another social profile. I do this to determine first, whether they are spammers (fake accounts almost never have URLs), and second, to find out more about the person or … [Read more...] about Take Action: Avoid This Huge Online Marketing Mistake
There are many ways to reach home buyers online. Websites, social media platforms, and online real estate portals like Zillow and Realtor.com. However, video marketing is quickly rising to the top as a medium to use, no matter the platform. Virtual tours, 360-degree videos, drone video footage, and … [Read more...] about Why YouTube Marketing is Important for Real Estate Agents and Brokers