Now that the holidays are over and a New Year has begun, my daughter Austen and I talked about ways to promote her business. Austen is a postpartum doula who cares for new moms and babies and is also a holistic massage therapist. Much of her work comes through referrals and from connections … [Read more...] about Is Blogging Still Relevant?
So you've taken the content marketing plunge and have written your first WordPress blog post for your business. Before you click publish, did you make sure to properly optimize your article so search engines can find it? Implementing search engine optimization best practices for your WordPress … [Read more...] about How to Optimize a WordPress Blog Post for Maximum Reach
We'd like to know what your biggest challenge is in using social media and blogging to reach your target audience. If it's something else related to digital marketing, like building a Website or SEO, let us know. We're going to compile your questions and over time give you the answers! Take … [Read more...] about What is Your Biggest Digital Marketing Challenge?
Are you getting lots of Web traffic but little to no conversions? If the answer is yes, one of the first things you should look at in your analytics is bounce rate. If you don't have Google Analytics set up for your site, I highly recommend implementing it to track all activity including traffic, … [Read more...] about 7 Ways to Improve Bounce Rate
So you've started a blog, done some keyword research and have started publishing content. Your content marketing strategy is golden, right? Wrong. It takes a bit more to create optimized content for your Website or blog that will rank, draw—and keep—readers' interest. You need to make … [Read more...] about Why it’s Important to Create Cornerstone Content [Video from Copyblogger]
I've written about SEO, or search engine optimization topics before without taking into account that many of my readers might not know what SEO fully means. In this post I'm going to cover some SEO basics and give you tips on how to implement best SEO practices into your website or blog, so your … [Read more...] about SEO Basics and SEO Tips to Boost Discoverability