We'd like to know what your biggest challenge is in using social media and blogging to reach your target audience. If it's something else related to digital marketing, like building a Website or SEO, let us know. We're going to compile your questions and over time give you the answers! Use the … [Read more...] about What is Your Biggest Digital Marketing Challenge?
Are you getting lots of Web traffic but little to no conversions? If the answer is yes, one of the first things you should look at in your analytics is bounce rate. If you don't have Google Analytics set up for your site, I highly recommend implementing it to track all activity including traffic, … [Read more...] about 7 Ways to Improve Bounce Rate
So you've started a blog, done some keyword research and have started publishing content. Your content marketing strategy is golden, right? Wrong. It takes a bit more to create optimized content for your Website or blog that will rank, draw—and keep—readers' interest. You need to make … [Read more...] about Why it’s Important to Create Cornerstone Content [Video from Copyblogger]
I've written about SEO, or search engine optimization topics before without taking into account that many of my readers might not know what SEO fully means. In this post I'm going to cover some SEO basics and give you tips on how to implement best SEO practices into your website or blog, so your … [Read more...] about SEO Basics and SEO Tips to Boost Discoverability
Most business owners who don't have a budget to hire a social media manager, have to force time into their busy schedules to pay attention to their social media and content marketing. That includes myself. In addition to managing my client's marketing, I need to manage and market my business, so I … [Read more...] about 12 Awesome Social Media Marketing Tools That Will Save You Time
Plus, How to use Keywords in Your Content Marketing Keywords Explained As I prepared for a recent workshop on which this post is based, a friend suggested to me to cut out the explanation of keywords. “Everyone knows what they are,” he said. Hmm, I thought, maybe he’s right. … [Read more...] about How to do Simple Keyword Research