How do business owners approach digital marketing in the new year? Which social media platforms engage users? What types of content are digital users consuming? Is email still worth your time? Note: This post has been updated to reflect current trends and statistics. Digital technology and smart … [Read more...] about Social Media and Content Marketing Trends to Watch
The use of video has increasingly become more important in generating brand awareness and user loyalty. In this post I talk about how to create long-form video without breaking the bank and how to come up with some story ideas with impact. But first, let's talk about why video should be a part of … [Read more...] about How to Create Long-Form Video on the Cheap
If you haven't incorporated YouTube video into your digital marketing strategy, or any type of video marketing, you might want to take a look at the current video viewing statistics: YouTube: 117 billion views in July (organic and paid) Facebook Live: 223 billion views, according to … [Read more...] about Want a Free YouTube Video to Promote Your Business?
Twitter has come out with a new digital marketing app, called Dashboard. With this new app you can analyze tweets, schedule tweets, well as access your regular Twitter timeline, profile, and direct messages. It’s a great tool for small business owners who want to monitor how their social … [Read more...] about How to use Twitter’s new app, Dashboard
Wordpress is one of the top Website development, blogging and CMS platforms around the world. TechCrunch, BBC America, Mashable, The New Yorker, and Variety are a few of the major brands and businesses whose websites are Wordpress based. You don't need to be a famous brand or multi-million dollar … [Read more...] about How to Add Content with the Avada WordPress Theme | Video
Video marketing is at the top of many marketers' and business owners' lists, and now Facebook's new video creation tool makes it super simple to make a Facebook video to promote your business. Your Business Story enables you to make in three easy steps a short Facebook video that tells the story … [Read more...] about New Facebook Video Tool Helps You Tell Your Business Story