The use of video has increasingly become more important in generating brand awareness and user loyalty. In this post I talk about how to create long-form video without breaking the bank and how to come up with some story ideas with impact. But first, let's talk about why video should be a part of … [Read more...] about How to Create Long-Form Video on the Cheap
Content marketing is at the top of many businesses to-do lists to get the word out about their services or products. And video is one of the most effective types of content to use in online marketing. Statistics shows that online video accounts for 50% of mobile traffic, and that 78% of Internet … [Read more...] about Overcoming Fear of Video Marketing
A great deal of fuss has been raised over the rival live streaming apps, Meerkat and Periscope. Despite the rancor, either app would do the trick to live stream an event on Twitter. There's just a couple of differences, and benefits between the two: Saving video: You can't save … [Read more...] about Live Streaming With Meerkat or Periscope – [YouTube Video]
We know blogging, or content marketing, is a must in order to create an effective Web presence for any business. But not everyone is a writer, or comfortable trying to become one. Or some people simply don't like to write. If the latter description fits you, don't worry: content marketing doesn’t … [Read more...] about Blog Ideas That Don’t Require Writing Hundreds of Words
Twitter announced in January its new video capture and publishing tool that allows you to take videos straight from its app and publish to your Twitter feed in mere seconds. Surprisingly it doesn't seem too many people are using the native video publishing tool yet, but that might be because … [Read more...] about How to Use the New Twitter Video Publishing Tool
Web presence is comprised of websites, logs, social media networks, as well as many other types of online assets. To reach customers online, you must have a strong and active Web Presence. A search engine optimized website, publishing blog content on a regular basis, and engaging with fans and … [Read more...] about What is Web Presence [Video]?