Now that the holidays are over and a New Year has begun, my daughter Austen and I talked about ways to promote her business. Austen is a postpartum doula who cares for new moms and babies and is also a holistic massage therapist. Much of her work comes through referrals and from connections … [Read more...] about Is Blogging Still Relevant?
So you've taken the content marketing plunge and have written your first WordPress blog post for your business. Before you click publish, did you make sure to properly optimize your article so search engines can find it? Implementing search engine optimization best practices for your WordPress … [Read more...] about How to Optimize a WordPress Blog Post for Maximum Reach
We know blogging, or content marketing, is a must in order to create an effective Web presence for any business. But not everyone is a writer, or comfortable trying to become one. Or some people simply don't like to write. If the latter description fits you, don't worry: content marketing doesn’t … [Read more...] about Blog Ideas That Don’t Require Writing Hundreds of Words
As the writing world converted from pencil and paper to computers and software such as Word, the tech world started creating novel and useful applications that have made the process of writing, well, easier in a sense. You still have to come up with your own ideas, or at least ones with a … [Read more...] about 5 Free Blogging Tools That Will Change the Way You Write
It's 12:53 a.m. At about 12:03 a.m. I had just finished writing a blog post entitled, "How to Avoid This Horrifying Online Marketing Mistake." I was pleased as punch by the humor I imbued in my article while at the same time imparting valuable advice to my readers. After choosing a day and … [Read more...] about Avoid This Horrifying Blogging Mistake
This is an interesting infographic from Neil Patel, founder of KISSMetrics, with results from studies that show how typography--font size, style and placement in relation to graphics-- can affect a reader's actions. Courtesy of: Quick Sprout … [Read more...] about How Font Size, Style, Placement Affects Conversions