The Zillow/Trulia merger is finalized. How the combined online real estate powerhouse will affect real estate professionals remains to be seen. Will advertising costs go up? Will real estate professionals abandon the Zillow/Trulia portals and pledge allegiance to rival National Association … [Read more...] about How Does the Zillow-Trulia Merger Impact Real Estate Professionals?
and Stay Ahead of the Game After the Zillow/Trulia Buyout What should you as a real estate brokerage or agent do following the news of the Trulia buyout by Zillow? That depends on your real estate presence online. If you've been relying on the traditional means of marketing--mailings, print … [Read more...] about 5 Important Online Marketing Steps for Realtors to Take Now