Facebook’s updated news feed algorithm will help ensure stories and posts a user may be interested in will not get lost in the mix.
How Facebook’s News Feed Algorithm Operates:
Facebook “listens” to feedback, or how a user engages on Facebook with likes, shares and comments they make on posts to gauge what type of stories and information may interest them. Whenever a user engages with a post, Facebook will show more of that content in the user’s news feed in the future. If they hide a post, Facebook will show less of that content in future feeds.
“The News Feed algorithm responds to signals from you, including, for example:
How often you interact with the friend, Page, or public figure (like an actor or journalist) who posted
The number of likes, shares and comments a post receives from the world at large and from your friends in particular
How much you have interacted with this type of post in the past
Whether or not you and other people across Facebook are hiding or reporting a given post”
The new update will now show organic stories that a user did not scroll down far enough to see at the top of their feed, if the story or post is still receiving a great deal of likes and comments.
For business page owners, this means organic content they post that is a few hours old may still have a chance of appearing at the top of users’ news feeds. Just make sure it’s content that will engage users and receive likes and comments.
Read more about the new algorithm via News Feed FYI: A Window Into News Feed | Facebook for Business.