Storytelling is an ancient tradition that we use to convey important information to use in our everyday lives, to educate our children, and to entertain. We also use storytelling to spread the word about our businesses, products or services. However, the format we use has changed throughout … [Read more...] about Storytelling in the Digital Marketing Age
The use of video has increasingly become more important in generating brand awareness and user loyalty. In this post I talk about how to create long-form video without breaking the bank and how to come up with some story ideas with impact. But first, let's talk about why video should be a part of … [Read more...] about How to Create Long-Form Video on the Cheap
If you haven't incorporated YouTube video into your digital marketing strategy, or any type of video marketing, you might want to take a look at the current video viewing statistics: YouTube: 117 billion views in July (organic and paid) Facebook Live: 223 billion views, according to … [Read more...] about Want a Free YouTube Video to Promote Your Business?
Twitter has come out with a new digital marketing app, called Dashboard. With this new app you can analyze tweets, schedule tweets, well as access your regular Twitter timeline, profile, and direct messages. It’s a great tool for small business owners who want to monitor how their social … [Read more...] about How to use Twitter’s new app, Dashboard
Video marketing is at the top of many marketers' and business owners' lists, and now Facebook's new video creation tool makes it super simple to make a Facebook video to promote your business. Your Business Story enables you to make in three easy steps a short Facebook video that tells the story … [Read more...] about New Facebook Video Tool Helps You Tell Your Business Story
Have you ever wondered how to make money on YouTube? There's a handful of people who have become millionaires with their videos, ranging from instructional to videos of a guy who talks to his pug. The guy with the pug? Swede Felix Kjellberg, whose moniker is PewDiePie on YouTube. The 25-year-old … [Read more...] about How to Make Money on YouTube